Helping children build independence one routine at a time.

Helping children build independence one routine at a time.

Helping children build independence one routine at a time.

Nudge helps children complete their morning routine independently, building confidence while making mornings calmer for the whole family.

Nudge helps children complete their morning routine independently, building confidence while making mornings calmer for the whole family.

Mornings don’t have to start with reminders.

Mornings don’t have to start with reminders.

For many families, mornings begin with the same reminders.

“Brush your teeth.”

“Please get dressed.”

“Is your bag packed?”

“Shoes on, please.”

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Nudge turns the morning into a simple visual routine children can follow on their own—encouraging independence without another screen, app or distraction.

Calmer mornings. More confident children.

Calmer mornings. More confident children.

Small daily routines build confidence that lasts beyond the morning

Builds Independence

Children complete routines on their own.

Creates Calmer Mornings

Less repeating. Less rushing. Less frustration.

Builds Confidence

Small daily successes help children become more independent.

Simple enough for children. Reassuring for parents.

Simple enough for children. Reassuring for parents.

A clear visual routine helps children know what comes next — without needing a phone, a timer or another reminder.

Step 1

Tap Start

Switch on Nudge and tap the blue arrow.

Step 2

Complete each activity

Children move through each visual cue at their own pace and see exactly what comes next.

Step 3

Celebrate!

Every completed routine becomes a small win — reinforcing confidence one morning at a time.

Designed for real family life.

Designed for real family life.

Designed to support routines without pulling children into another digital experience.

Works offline

Reliable routines without Wi‑Fi dependence.

Reliable routines without Wi‑Fi dependence.

No phone required

No setup flow or parent phone needed.

No setup flow or parent phone needed.

One simple purpose

Only the routine, clearly presented.

Only the routine, clearly presented.

Designed in Switzerland

Designed in Switzerland

Thoughtful, durable and family-tested.

Thoughtful, durable and family-tested.

For children aged 4–9.

For children aged 4–9.

Nudge gives young children a visual structure they can understand before reading fluently — supporting responsibility without pressure.

For parents who want calmer mornings.

For parents who want calmer mornings.

Less repeating, fewer negotiations and a more independent start to the day — for the whole family.

Questions parents ask first.

Questions parents ask first.

Questions parents ask first.

Nudge is designed to feel simple, calm and easy to understand from day one.

Nudge is designed to feel simple, calm and easy to understand from day one.

Is Nudge an app?

No. Nudge is a physical routine guide—not another app, tablet or screen-based habit.

What age is it for?

It’s made for children aged 4–9 who benefit from clear, visual routine cues.

When will it launch?

Nudge is preparing for launch. Join the waitlist to hear when early access opens.

Why Nudge exists.

Why Nudge exists.

Why Nudge exists.

Nudge is built in Switzerland for parents who want calmer mornings and more independent children—without adding more screens or pressure.

Designed with real family mornings in mind.

Designed with real family mornings in mind.

Calm, physical and child-friendly — with a premium feel parents are happy to keep visible at home.

Ready for calmer mornings?

Ready for calmer mornings?

Join the waiting list and be the first to hear when Nudge is ready for families in Switzerland.

Join the waiting list